John Marshall
Founder and CEO of Potential Energy Coalition, a nonprofit marketing firm; spoke about research from focus groups, messaging strategies, and tested approaches for moving public support on climate.
Best podcasts with John Marshall
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Nov 2, 2025 • 47min
Climate hushing, fart jokes, and love. 😝 John Marshall on how to market climate action.
Join John Marshall, a marketing expert and founding director of Potential Energy, as he sheds light on the art of climate communication. He challenges the complexities of current messaging, advocating for clearer, more personal narratives that motivate action. John emphasizes the power of love in climate engagement and the need for humor to break through climate hushing. He highlights the importance of sharing relatable stories and invites listeners to rally friends for impactful conversations on climate solutions.
Mar 31, 2026 • 52min
How Can Climate Entertainment Help Us Talk About Climate Change?
John Marshall, nonprofit marketing leader using focus-group research to sharpen climate messages. Tamara Toles O'Laughlin, cultural strategist pushing inclusivity and on-screen sustainability. Sammy Roth, reporter on climate and culture with film and TV examples. Jessica Kutz, climate storyteller analyst tracking representation in media. They discuss how small on-screen choices, comedy, genre variety, and industry partnerships can normalize climate action.
