John Krafcik
Veteran automotive executive and board member at Rivian, with leadership experience at companies including Ford, Hyundai USA, and Waymo; provides expertise on auto industry history and policy.
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Apr 9, 2026 • 7min
The "chicken tax" and the U.S. auto industry
John Krafcik, veteran automotive leader and board member at Rivian, shares automotive history and policy perspective. He explains how a 1960s tariff fight led to a 25% tariff that reshaped U.S. truck design and imports. He traces the tariff’s long shadow on pickup economics, market structure, and why full-size pickups stayed dominant.
