John Goldman

CEO and co-founder of Rebel Health Alliance and former bodybuilder who is undertaking 'Project Unreasonable' to transform his running and attempt a Boston-qualifying marathon after a 5:13 debut.

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Feb 5, 2026 • 1h 17min

From Bodybuilder to Boston Qualifier: Can John Goldman Accomplish the Unreasonable?

John Goldman, former bodybuilder and CEO of Rebel Health Alliance, is attempting 'Project Unreasonable' to transform his running and chase a Boston-qualifying marathon. He explains his recovery-first training with Alan Couzens, daily low-intensity aerobic work, hill circuits and mileage progression. He also discusses rapid early weight loss, adjustments for sustainable fueling, and the psychological shift required for such a radical change.

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