John Fry
Founder and CEO of Lendflow, a unified embedded finance platform that provides distribution, decisioning, and workflow automation for lenders.
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Oct 23, 2025 • 40min
How Lendflow is helping embedded lenders reduce system fragmentation and gain an edge in AI
Marshall Lacroix, VP of Partnerships at BHG Financial, scaling loan distribution channels. John Fry, CEO of Lendflow, builder of a unified embedded lending platform. They discuss fixing fragmented lending stacks. They cover modular API-first infrastructure, rapid integrations, workflow orchestration, AI for business classification, and a second-look marketplace that routes declined applicants.
