John Elder
Co-founder and CEO of creative agency Supergood, with a background building agency tech platforms and previous experience founding HEAT and working with Deloitte; focuses on data-driven creative strategy and AI-enabled workflows.
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Feb 16, 2026 • 27min
#58: If AI isn’t the differentiator, what is? With Supergood’s John Elder
John Elder, co-founder and CEO of Supergood and builder of agency tech, talks data-first creative strategy. He explains how linking datasets to LLMs speeds research and preserves margins. He argues that data ownership, not AI alone, creates competitive advantage. He also covers pricing models, platform costs, and how independents stay nimble.
