John Cook

Senior research fellow in behavior change and science communication known for founding Skeptical Science and creating the Cranky Uncle game; researches misinformation, debunking techniques, and inoculation strategies across contentious issues like climate change and vaccines.

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Feb 25, 2026 • 1h 23min

How to Inoculate Against Misinformation: Breaking Down Misleading Arguments & Why Science Communication Fails with John Cook

John Cook, a science communication researcher who created Skeptical Science and the Cranky Uncle game, explores why facts alone fail and how motivated reasoning warps understanding. He outlines the FLICC tactics used in misinformation. Short, concrete examples and a playful game-based training show how to spot misleading arguments and scale critical thinking across topics.

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