John Brunswick
Former Distinguished SE at Salesforce, founder of StoryPath.ai and author of Burn the Deck; expert in storytelling for presales and using AI to enable buyer-focused demos and narratives.
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Feb 16, 2026 • 51min
Episode 83 - Burn the Deck: How Presales Wins When Buyers Have AI Superpowers
John Brunswick, former Distinguished SE at Salesforce, founder of StoryPath.ai and author of Burn the Deck, helps sellers rethink demos for AI-empowered buyers. He explains why buyers arrive pre-researched, why traditional demos flop, and how storytelling, framing, live participatory demos, and AI-powered research restore relevance and earn second meetings.
