John Alexander
Agora/Legacy Research direct mail and monetization leader who manages acquisition and monetization strategies for financial newsletters, using direct mail to drive webinars, cross-sells, and lifetime customer value.
Best podcasts with John Alexander
Ranked by the Snipd community
Feb 13, 2026 • 47min
Direct Mail Isn't Dead: How Agora Makes It Work In Today's World
Craig Simpson, direct-mail project manager and author, and John Alexander, Agora/Legacy Research monetization leader, discuss how physical mail cuts through digital noise. They cover using mail for webinar signups, acquisition packages, cross-sells and upsells. They explain formats like postcards versus multi-page self-mailers and how to test online before scaling offline.
