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Joey Russo
Enterprise sales professional with a background in IT, security and software sales; currently at Minerva Labs and experienced in selling to architects, CISOs and cross-functional teams in long sales cycles.
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Oct 7, 2025
• 55min
THE SECRET TO BUILDING TRUST WITH C-LEVEL EXECS
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Joey Russo, an enterprise sales professional at Minerva Labs with a solid background in IT and software sales, shares insights on building trust with C-level executives. He discusses how his experiences in surfing and hospitality shaped a customer-first mindset. Joey highlights the pitfalls of micromanagement in sales and explains why discounting can harm long-term success. He emphasizes the importance of nurturing relationships with architects and leveraging networking, like golf, to connect with executives. Joey also shares his strategy of being the 'quarterback' in sales to navigate complex processes.
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