Joel Runyon
Founder of the Impossible brand and a lifestyle/performance entrepreneur known for endurance feats and charity fundraising; guest on this episode recounts a trademark dispute that cost time and money.
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Mar 20, 2026 • 8min
Ep. 3366 - Failure Friday: “A $300 mistake cost me $100,000”
Joel Runyon, founder of the Impossible brand and endurance entrepreneur, shares a trademark nightmare that spiraled into years of legal drama. He recounts early cost-cutting mistakes, the turnaround after hiring top IP counsel, and the $300 registration that would have prevented nearly $100,000 in costs. He urges timely legal protection for growing side businesses.
