Joe Sullivan
Co-founder of the industrial marketing agency Gorilla76 and host of The Manufacturing Executive Podcast, guiding conversations about strategies that drive midsized manufacturers forward.
Best podcasts with Joe Sullivan
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Jun 2, 2025 • 1h 9min
From Invisible to Irresistible: Marketing That Actually Attracts Work, 467
Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, shares invaluable insights into smart marketing for job shops. He emphasizes that marketing is about building trust, not just louder sales pitches. Joe highlights the importance of defining your ideal customer profile, understanding pain points, and crafting targeted messages. He also discusses the significance of quality content over quantity in lead generation and practical tips for measuring ROI. Transform your marketing approach and become the go-to shop for your best-fit customers!
Sep 11, 2025 • 0sec
Marketing ROI | IMC Live
Joe Sullivan, co-founder of Gorilla 76 and manufacturing marketing veteran, shares his perspective on measuring marketing impact in long, consultative sales cycles. He discusses when ROI conversations are fair and how channel, audience and market shape expectations. Short tests, leading indicators and clear metric storytelling are highlighted as ways to prove progress and win leadership buy-in.
