Joe Solberg
Acquisition entrepreneur and owner of Point B Communications and Sonny and Ash; acquired a $1M SDE branding agency and previously bought a 3D rendering firm, sharing experience transitioning from corporate to buyer-operator.
Best podcasts with Joe Solberg
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78 snips
Dec 31, 2025 • 1h 43min
Buying Small to Then Buy Larger ($1m SDE)
Joe Solberg, acquisition entrepreneur and owner of branding agency Sonny and Ash, shares his journey from corporate life to business owner. He discusses his first acquisition of a 3D rendering firm, the challenges of pitching to his wife, and the strategic pivot during COVID. Joe highlights the differences between branding and marketing, how he built recurring revenue models, and the importance of hiring skilled managers. He also delves into the complexities of his second acquisition, Point B, including valuation strategies and the role of seller continuity.
4 snips
Feb 27, 2026 • 1h 17min
Ep 535 Inside the Mind of an Acquirer: When Your Buyer Is Risking Their House
Joe Solberg, an acquirer who self-funded two buys including a 3D rendering firm and a branding agency. He talks about what individual buyers actually look like. Short takes cover deal structures, seller notes as credibility, testing proof of funds, personal guarantees, and strategies for keeping talent and culture after purchase.
