Joe Ligé
Founder & CEO of Culture Hive Media Group, focused on cultural intelligence, AI, and programmatic advertising; discusses cultural relevancy scoring and culture-first ad strategies.
Best podcasts with Joe Ligé
Ranked by the Snipd community
Apr 17, 2026 • 52min
Episode 169: Joe Ligé on Culture and How it Works in Advertising
Joe Ligé, founder and CEO of Culture Hive Media Group, builds cultural intelligence and AI into programmatic ad strategies. He explains why culture, not identity, drives performance. Topics include cultural cornerstones like rituals and moments, the Cultural Relevancy Score, AI detection of cringe ads, and how to activate culture-first targeting in ad tech.
