Joe Hirsch
Founder and CEO of Swivel, focused on AI automation and agentic advertising; co-creator/initial founder of the Ad Context Protocol (AdCP) and an advocate for standards enabling agentic media buying.
Best podcasts with Joe Hirsch
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Feb 11, 2026 • 40min
AdCP with Joe Hirsch of Swivel
Joe Hirsch, founder and CEO of Swivel and co-creator of the Ad Context Protocol, works on AI automation and agentic advertising. He explains AdCP as a standard for AI agents to trade ads across platforms. The conversation covers why existing RTB falls short, how agentic buys reshape workflows and staffing, who benefits, and signals to watch for real adoption.
Sep 16, 2025 • 36min
Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
In this engaging discussion, Joe Hirsch, CEO of Swivel and former leader at SpringServe, shares his extensive ad tech journey. He highlights the shift from affiliate marketing to AI-driven ad optimization. Joe explains how Swivel aims to automate tedious tasks, enhancing operational efficiency. He emphasizes AI's role in ad operations, not as a replacement for humans, but as a tool to augment decision-making. He discusses the evolving landscape of AdOps and the growing necessity of precision to avoid costly mistakes—all while embracing new technologies.
