Joe Edwards
Marketing director at Dizplai/Display with experience advising rights holders and challenger sports brands on audience acquisition, engagement and data-driven monetisation.
Best podcasts with Joe Edwards
Ranked by the Snipd community
Feb 11, 2026 • 46min
The anonymous fan problem: Why sports don’t know their audiences
Joe Edwards, marketing director at Dizplai, and Ed Abis, CEO and media strategist at Dizplai, discuss the Anonymous Fan Index. They examine how most sports audiences remain unidentified. They explore the reach versus conversion problem, organizational silos that block acquisition, and how creators and challenger brands build monetizable communities.
