
Joachim Viktil
Architect and CEO of Reop, a company that builds tools and services to help architecture and engineering firms understand and improve how work flows through their organizations, with expertise in computational design and AEC digitalization.
Best podcasts with Joachim Viktil
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Feb 24, 2026 • 1h 44min
221: ‘Architecture’s Busyness Trap’, with Joachim Viktil
Joachim Viktil, architect and CEO of Reop building tools to streamline AEC workflows. He discusses the hidden cost of staying busy and limits of billable-hour models. Conversations cover scaling expertise with software, where AI helps (and falls short), and how firm structure shapes who gets to improve systems behind the work.


