Jo Redfern
Digital and youth media specialist focused on platforms like YouTube, Roblox and TikTok, advising rights holders on scaling engagement and monetisation through content and community.
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Mar 2, 2026 • 49min
The Pitch [#04]: Could the Next Billion Dollar Sport Start on Roblox?
Jo Redfern, digital and youth media specialist for platforms like YouTube, Roblox and TikTok, pitches Roblox as a Petri dish for new sports. She outlines DropHoop, a parkour-tag-basketball hybrid launching digitally first. They discuss how platform trends, creator-driven distribution, monetisation milestones and reality-TV style crossovers could seed fandom and scale a sport from pixels to packed venues.
