Jo McClintock
VP Brand & Marketing at Trainline, leading brand and marketing strategy for the European train booking platform and responsible for the shift from ticketing to owning the journey.
Best podcasts with Jo McClintock
Ranked by the Snipd community
Sep 10, 2025 • 26min
Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail
Jo McClintock, VP of Brand & Marketing at Trainline with 18+ years' experience and past roles at Screwfix and Moonpig, discusses using highly personalised mail to build brands. She talks about catalogues driving discovery and higher spend. She explains segmentation, using mail to shift entrenched travel habits, and how printed mail can be efficient, sustainable and emotionally resonant.
Mar 15, 2026 • 42min
W+K and Trainline on turning your greatest weakness into opportunity
Nick Docherty, Chief Strategy Officer at Wieden+Kennedy Amsterdam, a strategic creative thinker. Jo McClintock, VP Brand & Marketing at Trainline, who shifted the company from ticketing to owning journeys. They explore rail market complexity, emotional fallout from disruptions, flipping disruption into advantage with predictive data and Travel Forecast, and aligning product and marketing around a journey-led proposition.
