Jimmy Kim
Founder of Commerce Roundtable and former Sendlane operator who built the event from niche CBD roundtables into a community-driven ecommerce conference and now leads its growth.
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Apr 7, 2026 • 29min
Why CTC Bought Into Commerce Roundtable
Jimmy Kim, founder of Commerce Roundtable and former Sendlane operator, turned a 50-person CBD meetup into a community-driven ecommerce conference. He shares the rise from virtual pivots in COVID to curated in-person events, why sponsor-first formats fail, the power of intentional networking, and plans for workshops, roadshows, and deeper community-led education.
