Jihan Oklap
Independent user-acquisition consultant and former growth lead at studios including Pocket Gems, Ubisoft, Zynga, and Skillz; creator of the Scaling.Games data intelligence platform and expert in mobile UA strategy.
Best podcasts with Jihan Oklap
Ranked by the Snipd community
Feb 20, 2026 • 50min
UA Monthly #1: Meta’s New Playbook, Reddit Ads, & the State of UA
Josh Chandley, CEO of Wildcard Games and ad-monetization strategist, and Jihan Oklap, UA consultant and creator of Scaling.Games, discuss Meta’s recent ad playbook and whether its gains are sustainable. They debate in-app ad formats, rising creative volume and AI’s role, Reddit’s Max campaigns, shifting CPMs and payback windows, and how UA economics are reshaping hyper-casual and hybrid strategies.
