Jessica Totillo Coster
20+ year retail veteran and founder/host of the eCommerce Badassery podcast who helps product-based eCommerce owners grow traffic, sales, and profit with practical strategies and training.
Best podcasts with Jessica Totillo Coster
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May 15, 2025 • 44min
395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]
Jessica Totillo Coster, an eCommerce consultant and podcast creator who helps product brands with online and wholesale strategy, joins to dissect how product businesses actually make money. They unpack revenue mix trends, founders not paying themselves and how to start fixing that, burnout and balancing life with business, and concerns around tariffs and supply chain disruption.
May 13, 2025 • 35min
394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]
Jessica Totillo Coster, an e-commerce and email marketing strategist for boutique product brands, joins to dissect the State of the Product Industry survey. They explore how SKU counts relate to sales. They debate why some sellers still lack websites and why owning web real estate matters. They dig into how product brands use email marketing and which platforms are trending for product sellers.
