Jessica Souza
Broker and co-owner of Paradise Exclusive Real Estate in Southwest Florida focused on empowering agents, mentorship, and operations; author of the Agent Playbook and an advocate for practical AI adoption in brokerages.
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Jan 28, 2026 • 25min
EP 107: Building Smarter Brokerages With AI and Systems
Jessica Souza, broker and co-owner of Paradise Exclusive Real Estate and author of The Agent Playbook, champions practical AI for brokerages. She discusses AI as a workflow multiplier, custom GPT knowledge bases, community-specific property tools, agent AI training, and using AI features for recruitment and admin automation.
