Jessica Bettis
Director of Strategy at Candour with expertise in client partnership and account management, focusing on aligning SEO work with commercial goals and building long-term client trust.
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Mar 23, 2026 • 1h 5min
The key to client partnerships in SEO | Jessica Bettis
Jessica Bettis, Director of Strategy at Candour, who specialises in client partnership and aligning SEO with commercial goals. She discusses trust-building, turning technical work into business-focused outcomes, smart onboarding and roadmaps, matching teams to client needs, and simple habits like quick pre-meeting alignment and a shared client workspace.
