Jesse Newman

Jesse Newman, a Wall Street Journal reporter who covers the food industry, traces how Kraft Mac and Cheese lost its crown. He explores nostalgia-driven marketing, shifts to cleaner labels and new competitors like Goodles. He also breaks down the Heinz merger’s cost cuts, corporate churn, and Kraft Heinz’s plans to fight back with premium and higher-protein lines.

Jesse Newman, a food industry reporter for The Wall Street Journal, dives into the intriguing lawsuit where J.M. Smucker accuses Trader Joe's of copying its Uncrustables sandwiches. He discusses the rising threat of private-label products to established brands and how public perception has shifted from stigma to acceptance of store brands. Newman also highlights the legal strategies major brands are using to protect their trademarks, while Trader Joe's remains notably silent amidst growing competition in the market.