Jesse (Jessie Lim)
Founder of Wolf Workwear, a workwear brand for heavy industries built while working in the mining sector; grew the business to ~$450K/year and scaled via product iteration, UGC ads, and B2B contracts.
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Apr 1, 2026 • 31min
646: How Jesse Built A $450K/Year Brand Whilst Still Working in the Mines
Jesse (Jessie Lim), founder of Wolf Workwear — a miner-turned-entrepreneur who built durable workwear while still working FIFO shifts. He talks about validating gear with coworkers, costly early inventory mistakes, pivoting to UGC ads for instant ad performance gains, balancing 14-hour shifts with one-hour-a-day building, and unlocking B2B contracts to scale revenue.
