Jesse Itzkowitz
Senior Vice President and behavioral scientist at the Ipsos Behavioral Science Center, formerly a marketing professor at Yeshiva University with dual PhDs in marketing and cognitive psychology; specializes in applied behavioral decision making and consumer research.
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Aug 5, 2019 • 35min
Nudging against polarization: Jesse Itzkowitz
Jesse Itzkowitz, Senior VP and behavioral scientist at Ipsos with dual PhDs in marketing and cognitive psychology. He talks about moving from academia to applied behavioral science. He explores nudges versus sludges, brands navigating political advocacy, practical barriers to using behavioral science, and ethical framing for nudging. He also previews work on sustainability, trust, and emotions in decisions.
