Jesse Coren
Music manager and co-founder of Chaotic Good, specializing in digital marketing and trend-simulation campaigns to help songs break on platforms like TikTok.
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Mar 25, 2026 • 31min
How The Founders of Chaotic Good Make Songs Go Viral on TikTok — Live at SXSW
Andrew Spellman, artist manager and co-founder of Chaotic Good, and Jesse Coren, music manager and co-founder focused on digital trend campaigns, unpack TikTok virality. They discuss trend simulation, volume-driven account networks, niche content strategies, scaling narratives beyond singles, platform risks and ethics. Short, fast, and tactical takes on how songs get traction in today’s streaming era.
