Jess Cook

Jess Cook, Head of Marketing at Vector, brings her experience in building innovative content strategies to the forefront. She shares the journey of transitioning from Head of Content to leading a marketing team, emphasizing the need for strategic hiring and budgeting. Jess reveals how to create a bold brand personality in B2B marketing and the storytelling techniques she used to pitch her first budget. Listeners will gain insights into crafting effective content strategies and leveraging AI for early wins.

Jess Cook, VP of Marketing at Vector and builder of high-inbound, content-first systems, explains how a two-person team drove 99% inbound growth. She talks hiring people with audiences, scrapping a podcast direction days before launch, a video-first repurposing strategy, and her 46x repurposing multiplier that multiplies reach through clips.

Jess Cook, VP of Marketing at Vector with a rich background in content and brand direction, discusses innovative B2B marketing strategies. She unveils the success of their influencer pilot, generating 45 demos and a $1.1M pipeline. Jess dives into creating a uniquely engaging podcast format focused on decisive company moments and the effectiveness of a brand mascot—a ghost! Her insights on scaling influencer partnerships and optimizing LinkedIn strategy offer actionable takeaways for marketers looking to drive demand creatively.