Jesper Nielsen
Co-founder of Pandora who led the brand's global growth from its early days through its IPO and international expansion, sharing experience in retail, branding, and entrepreneurship.
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Jan 28, 2026 • 1h 31min
How I built Pandora into the world's biggest jewelry brand - Jesper Nielsen
Jesper Nielsen, co-founder who scaled Pandora into a global jewelry powerhouse, shares hard-won lessons from retail, branding, and scaling. He discusses relentless ambition, the timeless charm bracelet concept, mass‑market positioning over luxury, marketing that repeats simple creative, front-line leadership and customer listening, and why Dubai hums with entrepreneurial energy.
