Jerry Briggs

CEO and Owner of Apex CX, a consultancy providing professional services to companies in numerous verticals, all with the common thread of having a customer facing aspect to their business.

Best podcasts with Jerry Briggs

Ranked by the Snipd community

12 snips

Jun 19, 2025 • 43min

Mythbusting AI In CX - The Truths No One Tells You

Nicola Collister, CEO of Custerian, and Jerry Briggs, CEO of Apex CX, dive into the real impact of AI on customer experience. They tackle the hype surrounding AI, contrasting the proactive adoption in China with the cautious approach in the U.S. They discuss the high failure rate of AI projects and stress the need for strategic planning over trend-chasing. The conversation also highlights AI's evolution in contact centers, focusing on automation and the vital balance between technology and human interactions.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app