Jeremy Thurswell
COO of Kitsch and co-founder who manages operations and scaling, instrumental in finance, logistics, and building company infrastructure alongside the CEO.
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Mar 3, 2026 • 1h 36min
8 Failed Businesses Before Kitsch’s Beauty Empire
Cassandra Thurswell, founder & CEO who grew Kitsch from handmade hair ties to a major beauty brand, and Jeremy Thurswell, COO who built finance, logistics, and scaling systems, tell their startup origin. They cover eight failed businesses before success. They recount catching manufacturing IP theft in China, a COVID pivot to 70M masks, building durable ops, and balancing marriage and parenting while scaling.
