Jenny Lewis
Chief Marketing Officer at The Knot Worldwide, overseeing marketing strategy and digital initiatives including the company's early partnership to test ads and an app within ChatGPT.
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Mar 3, 2026 • 41min
OpenAI's ad push begins, and The Knot is co-piloting
Jenny Lewis, CMO at The Knot Worldwide, leads marketing and digital initiatives including The Knot’s early ChatGPT ad pilot. She discusses joining OpenAI’s ad trial, balancing brand and performance, measuring AI-driven channels versus traditional search, reorganizing SEO for AEO/GEO, and the company’s ChatGPT app strategy and measurement goals.
