Jennifer Peters
Director of DTC, MarTech & Digital Compliance at OLLY, a Unilever-owned gummy vitamin brand; leads retention, loyalty, and lifecycle marketing efforts across DTC and retail channels.
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Feb 19, 2026 • 33min
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, leads retention, loyalty, and lifecycle marketing for the gummy vitamin brand. She discusses retention beyond subscriptions. She explains using loyalty and receipt scanning to find in-store shoppers. She contrasts email vs SMS and segmentation. She covers ESP migration, partner service, and practical AI uses for lifecycle work.
Jul 10, 2025 • 1h 1min
Everywhere All at Once: Mastering CX Across Channels | Wyze & Olly | Ep 4
Logan Dunn, Head of E-Commerce at Wyze, and Jennifer Peters, Director of D2C at Olly Vitamins, tackle the intricacies of customer experience across various channels. They discuss the hurdles of warranty claims and the impact of direct mail marketing. Topics like leveraging Snowflake for data management and the importance of uniting experiences across platforms highlight their expertise. Both guests share insights on TikTok Shop and the balance needed for effective marketing in a fragmented retail landscape, emphasizing the significance of customer journey mapping.
