Jenn Chase
Chief Marketing Officer at SAS, a global leader in data and AI software, with a long tenure at the company and leadership in shifting SAS from performance-led to brand-led marketing.
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Jan 28, 2026 • 50min
How SAS went from performance to brand - Jenn Chase
Jenn Chase, CMO of SAS and 27-year company veteran, led the shift from performance-led to brand-led marketing. She discusses launching SAS’s first brand campaign in 25 years. Topics include using humour and memorable brand devices, partnering with finance to prove long-term value, the Liverpool FC sponsorship, and practical uses of AI to boost marketing productivity.
