Jen McKee
Founder of Keyheart / Keyword Marketing specializing in social media for home service companies, known for pioneering TikTok content in the trades and advising contractors on documentation-first content strategies, paid vs. organic social, and recruiting via social media.
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Mar 12, 2026 • 56min
Stop Posting Crap! Why Your Social Media Isn't Getting Leads | Ep. 313 w/ Jen McKee
Jen McKee, founder of Keyword Marketing and TikTok pioneer in the trades, explains why authentic jobsite documentation beats polished posts. Short takes on using Facebook, Instagram and TikTok together. Tips on metrics that matter, paid vs organic, recruiting through culture-first content, and beating camera shyness with simple, consistent clips.
