Jelle Peterse

Jelle Peterse, a Dutch supply chain expert, shares his cheese logistics saga involving the elusive cheese racks that his company desperately needs back. He navigates the quirky world of the Cheese Guild and its traditions while addressing the broader implications of supply chain ownership issues. The conversation reveals innovative strategies to overcome the challenges faced in cheese transport, emphasizing communication and customer engagement. Personal stories of cultural identity add depth to the humorous quest for solving a classic cheese conundrum!