Jeff Meltz
Head of Social at Atlassian with prior social roles at major companies, experienced in building brand social strategies and internal advocacy for social programs.
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Apr 27, 2026 • 52min
B2B Social Media Strategy Discussion
Carmen Vicente, social and content lead at Slate, moderates the conversation. Jeff Meltz, Head of Social at Atlassian, shares strategy and internal advocacy experience. Brianna Doe, founder of Verbatim and influencer expert, brings internet culture and virality insight. They discuss personal brand building, handling critics, community versus audience, getting executives to post, and how B2B social differs from B2C.
