Jeff Katz
Head of Emerging Sales (Ads Manager sales) at Roku with a background across broadcast, cable, and ad tech, advising brands on CTV, programmatic buying, and measurement.
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Mar 18, 2026 • 46min
S15 E11: How TV is Working for DTC Brands (with Jeff Katz, Head of Emerging Sales at Roku)
Jeff Katz, Head of Emerging Sales at Roku, with deep experience across broadcast, cable, and ad tech. He explains how streaming is reshaping the media mix. Topics include the shift to measurable, self-serve TV buying, how DSPs tie TV to search and social, creative testing on the big screen, and shoppable TV integrations like Roku-Shopify.
