Jeff Frommer
Founder of OWM, building an influence-for-equity platform that helps creators take ownership stakes in brands and provides infrastructure to put creators on cap tables; former media entrepreneur with experience selling a business to a public fintech.
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Feb 15, 2026 • 32min
How Smart Creators Are Turning Influence Into Equity with Jeff Frommer from OWM
Jeff Frommer, founder of OWM and former media entrepreneur, builds a platform that puts creators on cap tables. He explains influence-for-equity deals and why ownership, not ads, fuels alignment. Short takes on valuing creators, roles like advisor vs co-founder, and using data and AI to match creators with brands.
