Jay Wright
eCommerce performance marketing leader and founder of eCommerce Equation; advises brands on Meta ads, performance creative, and building creator-led e-commerce businesses.
Best podcasts with Jay Wright
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Apr 10, 2025 • 1h 34min
#67 - Decoding the Algorithm: Social Media in the AI Era | Jay Wright
Jay Wright, founder of eCommerce Equation and eCommerce performance marketing leader. He explores Meta’s AI ad shift and how creative now acts as targeting. They discuss performance creative, sequencing and predictive ad flows, and when to lean into creator-led, native social content. Trends in avatar work and personalized, AI-driven ads are highlighted.
Oct 31, 2024 • 48min
Agencies vs. In-House Teams - Which is Better?
In this engaging conversation, Jay Wright, CEO and Founder of Ecommerce Equation, shares his journey from finance to e-commerce. He discusses the crucial balance between in-house teams and agencies, emphasizing that smaller brands should build internal capabilities for key channels. Jay also offers actionable strategies for crafting effective Black Friday promotions that enhance customer retention rather than relying solely on deep discounts. Discover how to maximize profitability and excitement during the holiday season!
