Jay Richards
Founder of Imagine Insights, a qualitative research platform serving brands like Visa, Google, and Amazon; sold his company and became Managing Director at Disrupt after the acquisition, with expertise in building engaged consumer research communities and productizing qualitative insight.
Best podcasts with Jay Richards
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Mar 27, 2026 • 46min
Ep 539 Deal Collapsed at LOI, Sold for 6x EBITDA Anyway
Jay Richards, founder who built Imagine Insights into a qualitative research platform for clients like Visa and Google. He recounts a collapsed LOI, lessons from diligence failures, why valuing on EBITDA worked in his favor, the tradeoffs of an earn-out, and the surprises that followed signing while shifting into a new leadership role.
