Jason Panzer
President of HexClad and recurring podcast host/participant who discusses eCommerce strategy, AI adoption, and operational leadership.
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Jul 13, 2023 • 57min
How this cookware brand dominated with cooking Influencers with Jason Panzer of Hexclad
Jason Panzer of Hexclad shares the successful story of their cookware brand, including securing Gordon Ramsay as a brand ambassador. They discuss the challenges and advantages in the DTC space, leveraging brand ambassadors and app features, financial organization, flexibility in starting a business, determining business value, exploring AI tools, and strategic objectives for the cookware brand.
