Jason O'Toole
Head of Connected Commerce and Media at Gildan, experienced in apparel commerce and media strategy with expertise in retail media, social commerce, and measurement.
Best podcasts with Jason O'Toole
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Apr 4, 2026 • 30min
Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
Ryan Verklin, Bayer retail media lead focused on activation and measurement integration; Jason O'Toole, Gildan connected commerce head with apparel and social commerce expertise. They dig into offsite retail media growth, measurement and incrementality challenges, creative and regulatory limits for categories, and high-opportunity channels like CTV, TikTok Shop, and AI-led formats.
