Jason Lee
CFO of Faire, a wholesale marketplace connecting independent brands with local retailers, with prior experience scaling Square through its IPO and leading investor relations.
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Mar 16, 2026 • 1h 3min
Marketplace Economics | Faire CFO Jason Lee
Jason Lee, CFO of Faire and former Square finance lead, explains how Faire links indie brands with local retailers. He covers marketplace mechanics, transaction-based recurring revenue, predictability of B2B buying, metric ownership, ROI as a portfolio framework, and rebuilding valuation through disciplined cost and resource choices.
