Jason Haas
Executive at First Electronic Bank who specializes in embedded lending and partner banking, enabling brands to offer credit and payments through bank sponsorships.
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Apr 3, 2026 • 24min
Who Really Owns Trust in Embedded Finance?
Louis Mrachek, Merrick Bank executive in embedded lending and BaaS; Mike Jorgensen, U.S. Bank leader on fintech partnerships and APIs; Jason Haas, First Electronic Bank exec enabling brand-sponsored credit. They unpack embedded banking use cases, how banks and fintechs partner, who holds customer trust, regulatory responsibilities, and the future with AI, instant payments, and deeper brand integrations.
