Jasmine Dawson

Pedro Pina, a YouTube executive overseeing EMEA operations, teams up with Jasmine Dawson, SVP of Digital at BBC Studios, to discuss a groundbreaking partnership. They explore how YouTube amplifies global fandom and enhances traditional media, debunking myths about platform competition. Jasmine shares insights on turning BBC properties like Bluey and BBC Earth into fan-driven ecosystems. They emphasize the need for an audience-first approach, the value of creator collaboration, and the importance of experimentation in today's media landscape.

Join Jasmine Dawson, SVP of Digital at BBC Studios, as she unpacks the success of the beloved kids' series, Bluey. She shares how a creator-first mindset on YouTube propelled fandom growth and offers insights into strategic partnerships and global collaboration. Learn about optimizing content for diverse audiences and the balance between quality and quantity in digital releases. Jasmine also reveals how engaging adults amplifies reach, ensuring Bluey's popularity as it evolves to include wider demographics and prepares for a theatrical release.

Anil Malhotra, founder at Bango, shares insights on the booming subscription economy, revealing how younger audiences now bundle payments across various services, not just entertainment. Jasmine Dawson, a senior executive at BBC Studios, discusses the shift from vanity metrics to deeper engagement through fandom-driven KPIs, emphasizing a creator mindset for legacy studios. Together, they explore the convergence of tech and content, tackling issues like discovery fatigue that affects audience retention in today’s rapidly changing media landscape.