Janet Balis
BCG Managing Director and Partner with expertise in marketing transformation and AI-driven customer strategies; featured to discuss how AI will reshape the CMO role and organizational structure.
Top 3 podcasts with Janet Balis
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13 snips
Oct 1, 2025 • 31min
How Will AI Revamp Marketing—and the Role of CMOs?
Janet Balis, a Managing Director at BCG, shares her insights on the transformative power of AI in marketing. She discusses how AI is breaking down organizational silos, providing CMOs vital data for deeper decision-making. Janet emphasizes that CMOs will shift from campaign-focused roles to holistic business leaders. She also highlights the importance of integrating data governance and rethinking incentives to foster shared accountability. Tune in for her recommendations on how CEOs can prepare for this AI-driven future!
Mar 30, 2026 • 29min
#64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis
Janet Balis, a BCG managing director who advises CMOs and agencies on AI and growth, explains why AI demands new operating models and partnerships. She discusses where work should sit between agencies and in-house teams. She urges agencies to design flexible, account-specific models that align creative, media, and technology.
Dec 1, 2025 • 42min
Janet Balis, Managing Director & Partner at BCG
Janet Balis, Managing Director and Partner at BCG, has a rich history in media and marketing, having worked with giants like Time Warner and AOL. In this conversation, she highlights AI's parallels to the early digital era and the importance of asking the right questions. Janet reflects on her commitment to Cycle for Survival, the qualities that set great leaders apart, and how she nurtures connections. She emphasizes the joy of reinvention, resilience in the face of change, and the need for authenticity in professional relationships.
