Jane Barratt
Chief Advocacy Officer at MX with a background in advertising and expertise in open banking, data privacy, and fintech policy.
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Feb 11, 2026 • 1h 8min
Fintech Takes: Super Bowl Edition
Jane Barratt, Chief Advocacy Officer at MX and former advertising reviewer, returns to weigh in on Super Bowl ads and their ties to data privacy, open banking, and AI. She hands out ad awards, explains why many financial brands skipped the game, considers AI-driven ads inside tools, and outlines the competitive risks for smaller banks amid shifting open banking rules.
