Jan Brandt

Jan Brandt, a marketing pioneer who led AOL's revolutionary "carpet-bombing" campaign, shares insights into how millions of AOL CDs changed the landscape of internet service. She reflects on the intense competition with CompuServe and Prodigy, and discusses AOL's rise during the dot-com era. Brandt details the company's unique culture and visionary leaders, and recounts the challenges of the infamous AOL/Time Warner merger. From marketing strategies to instant messaging legacies, her experiences offer a fascinating glimpse into the early internet world.