Jamie Umpherson
Chief Creative Officer at Runway and former creative director in advertising, focused on applying AI to scale creative production and building tools like Runway's world models for marketing and storytelling.
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Mar 24, 2026 • 42min
Pushing the Boundaries of Creativity with AI
Jamie Umpherson, Chief Creative Officer at Runway and former advertising creative director, explores how AI scales creative production and builds persistent world models for storytelling. He discusses AI as a new VFX pipeline, unifying UGC and localization at scale, and when hybrid versus traditional production makes sense. He also covers agentic feedback loops, versioning strategies, and operational approaches for agencies.
